Experience

I've designed solutions for people and companies (Fortune 500s to startups and not-for-profits)

How do I do it?

I'll run deisgn workshops with your team, create prototypes, and test with our ideas with your customers. Though various deisgn excercises I'll help you discover solutions to your business challenges. I'll ensure that our approach is human-centered and in service to your customers.

Recent Roles

Clients Include

LeagueSide
OneTwoSee
Realtime Media
Pet 360
Bainbrige
DiD
Wolters Kluwer

For more details check out my LinkedIn profile. If you like what you see, say, "hi".

About me

Born and raised in central NJ, I was privileged to roll through the salad days of the East Coast punk and skate culture during late 80s & early 90s. After high school, I was pulled north by the lure of the city so nice they named it twice. Emboldened by the lyrics of the Beasties bumping in my head, I enrolled at the School of Visual Arts and threw myself into the world of fine art (though I wasn’t entirely sure what that meant). My biggest influences were David Carson’s work at Raygun Magazine, Jasper Johns, and Hieronymus Bosch and the cut-and-pastes zines we made and consumed.

After graduation, I found a job a at small interior design firm that produced hand-painted wall paper made from heavy metals and highly toxic paint. Luckily for my central nervous system, the city was incubating something new. The internet was gearing up to help me change my career path. Opportunity, health insurance, and a childhood love of computers floated to the surface right alongside the dot com bubble.

I toiled for the next few years in the slums and tenements of what would later be dubbed Silicon Alley, where I learned the nuts and bolts of the nascent art of web design. As our bubble burst, I moved south to the city of brotherly love, where I now consult on design solutions and work with startups, agencies, and companies of all sizes.

Things That I've Worked On

Prototype Testing Cheatsheet

To get actionable data from a series of interviews, use a structured repeatable process. To get meaning feedback from a person, engage them in conversation.

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Kick Out the Jam

The Creative Jam is a night of portfolio critique, speakers, and a lighting design competition hosted by Adobe. I was chatting with one of the product leads on Slack and he invited me to complete. My first answer was, “hell no”. After thinking about it, I decided to challenge myself and my comfort zone.

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Personas: Simple. Malleable. Effective.

There’s lots of good reasons to use customer personas in product design, there’s lots of good reasons not to. For me, the successful use of personas is dependent on data, purpose, and pliability.

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Hi, I'm Michael

I’m a designer, educator, and strategist working world-wide from Philadelphia.

Ready to talk about your awesome idea, or make a service inquiry? I’m happy to help.

Email Me